Every website in the world wants to tie up with a payment gateway of repute like Paypal, ICICI Payseal etc. In India situation is different. An ordinary customer is usually aware of HDFC Bank and ICICI Bank logos. Much less CCAvenue( even though which has monopoly in India).
So what gives a logo of a reputed company like ICICI Bank? This boosts customers confidence and he/she feels “at home” when paying with credit card or entering login/password with ebanking when making payment at any payment gateway of reputed companies.
Whenever I buy anything from any international website I always look for payment facility using Paypal interface. If it is there, I know for sure that there no counterfeit item being sold, and I'm sure of buying a genuine product.
When a payment gateway is of repute, the list of prohibited items or banned items you can sell at your website will be longer. So as to win confidence of the customer – that a reputed payment gateway company will not allow its customers to be cheated in any way nor allow the site to sell say Adult products. And also customer’s complaints/refunds will be taken seriously always giving customers an edge over your website.
So let’s see what reputed payment companies say about prohibited or banned items:
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